Koreatown clearly has a sweet tooth. Bingsu is popular, but ceded the spotlight to soft serve ice cream in the past two years. Of course, not all soft serve is created equal. CREME is one of the best versions I’ve found. Steven Jung’s Harvard Plaza cafe touts pink and blue walls, framed cartoon figurines, and projects K-Pop videos. Creme also offers a full Intelligentsia coffee program.

Cremia costs $6.50 per serving and piles up in each cone in creamy waves that converge and curl at the tip. I enjoyed their pure milk soft serve in a wafer-like cookie cone, a modified lengue de chat (cat’s tongue cookie). According to a Cremia website, “Ample high quality fresh cream from Hokkaido is used. You can enjoy the rich, deep flavor packed with the savory taste of milk and the full-bodied feel in your mouth.” They claim each batch contains 25% fresh cream and 12.5% milk fat content (“as close to fresh as possible”).

Creme also sells matcha, strawberry, and chocolate cremia. I suggest you start with pure milk to get the dairy product’s unadulterated effect. In each case, eat Creme’s soft serve quickly, since no bogus ingredients are present to keep the ice cream from melting.