Hillcrest Farmers Market is a Sunday morning San Diego destination that dates to 1997 and now spans two blocks and runs125 vendors deep. The weekly gathering is especially strong on produce and prepared food, but it’s also the kind of place you’ll find an eclectic mix that may include beer-spiked cupcakes, dietary advice, a deep tissue massage, or hand-crafted jewelry.
The market experience rises above its DMV-adjacent setting thanks to the broad spectrum of people and stalls. No matter who’s there, Shawn Rohlf and the 7th Day Buskers provide musical accompaniment, further boosting the vibe.
The Hillcrest Farmers Market sells a variety of produce, and depending on the season, may include beets.
Suncoast Farms from Lompoc has been known to bring baskets of purple artichokes.
Stone Brewing Co. is best known for beers like Arrogant Bastard, but Stone Farms is more mild mannered, contributing produce to the world instead of bravado.
GreenFix Smoothie specializes in green smoothies and vegetable juice crafted from 100% organic ingredients like kale, chard, and collard greens sweetened with apple and banana.
Blue Spark Baking, which Tricia Cariffe named for an X song, sells sweet and savory hand pies like Swiss Chard Feta, plus Sherpa Energy Squares.
Poppy’s features local sea urchin on its own or in ceviche.
SuperNatural, a “Sea to Sandwich” concept from Christian Eggert, Tony Nguyen, Chris Perczichino and Anthony Tran, previously racked up Food of the Week honors for their Neptune sandwich.
Happy Pantry, from Mark Skogsdill, promises “Raw Fermented Probiotic Amazingness” in the form of sauerkrauts, kimchi, kombucha and seasonal pickles.
Pubcakes founder Misty Birchall fuses cupcakes with local craft beer/
The Pubcakes Super Pretzel combines Green Flash Brewing Co. Double Stout, chocolate, peanut butter, and a pretzel crown.
Cane Patch Pies is a bakery from Tony and Jon Smalls that features sweet potato as the primary ingredient in pies, biscuits, cakes and more.