Caffe Luxxe Brentwood Expansion and Update

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Photo courtesy of Caffe Luxxe

Rumors have been swirling about Caffe Luxxe, the Westside espresso house from Mark Wain and Gary Chau. Wain recently clarified the news and even announced an additional opening.

Let’s start in Brentwood, at the Caffe Luxxe in the former Dutton’s Bookstore Café. “Everybody keeps telling me my Brentwood location is going away,” says Wain. “It isn’t in the short term. The suspense has always been that the landlords may tear down the building, but there have been ongoing discussions about what may or may not happen.”

Wain and Chau plan to open another Caffe Luxxe in the Brentwood Country Mart, next to Sweet Rose Creamery, the upcoming ice cream parlor from Josh Loeb and Zoe Nathan. The couple carries Caffe Luxxe coffee at Rustic Canyon and Huckleberry, so it was a natural fit to be side-by-side at Brentwood Country Mart. The third Caffe Luxxe should open by summer.

Caffe Luxxe has long had plans to roast their own coffee, and it’s finally closer to realization now that founding partner Chau has relocated from London. This marks a turning point in the company. “It allows me to focus on opening a roasting facility,” says Wain. “[Chau] was involved in the inception and is actively involved in a lot of the marketing we do, and he’s getting up to speed on day to day operations so I can start focusing on the roasting.” They’re currently in talks with a couple possible locations, plan to lock down the facility by the end of 2010, and will most likely be operational by the first quarter of 2011. At first, Wain will roast himself, since he likes to be “intimately involved with the product.”


Joshua Lurie

Joshua Lurie founded FoodGPS in 2005. Read about him here.

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