Nature’s Brew Vitalizer

Juice Los Angeles

Nature's Brew developed a vivid, notably refreshing vegetable juice called Vitalizer.

Danny Kronfli, brother Bobby Kronfli and chef Lior Hillel have developed the prototypical college café. Nature’s Brew resides in University Park, due north of USC, and touts reclaimed wood, communal mismatched seating and pretty much every beverage under the sun. Sandwiches are sizable, pastries are baked in-house, and of course they’ve got gluten-free and vegan options. Nature’s Brew also pulls dozens of espresso shots per day and serves Mason jars of iced coffee, smoothies and fresh blended juices.

These juices aren’t cold-pressed, so they lose a couple trend points, but I’ve always enjoyed the results, whether they’re build-your-own, or prescribed. Yes, they developed combinations that work especially well together. Recently, that was a pulpy Vitalizer ($5.75) combining beet, orange and carrot juice. Since I’m a root vegetable fan, this was a victory.


Joshua Lurie

Joshua Lurie founded FoodGPS in 2005. Read about him here.

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