First off is their One Night Stand program. If you haven’t been to one of these in 2012 or the recent Eagle Rock Brewery bash they threw for January, then you are missing out on trying a wide variety of beers from one brewery.
If you attend 10 out of the 12 monthly events and post a photo on the Beer Belly Facebook page, then you will qualify for what is being touted as a “special package.” And really how hard will it be, even with one month behind us, to attend 10 when you have breweries like Hangar 24, Beachwood, Monkish among others on deck?
And what will make it even easier is if they had a nice patio to relax on. Well, that is part two of the equation. Beer Belly has launched a crowdsourcing effort to help them fund construction of a patio to make Beer Belly even bigger! This is our chance to put our money where our mouth is and do our part to make the L.A. beer scene literally bigger! Get a pint glass, a hoodie or other perks depending on how much you contribute.
And in the future, when the youngsters talk to you about the wild days when the L.A beer scene was growing up, you can point to that patio and say you helped make it happen and that the beer was damn good too.
The Beer of the Week is from El Segundo Brewing Co. and will be available for the first time in bottles tomorrow! White Dog IPA was their best selling hoppy beer of the past year. El Segundo Brewing uses “50% wheat in the malt bill, and the Nelson Sauvin hop from New Zealand which give it a very unique character that our customers have come to love.” At 5 p.m., “The bottles will start selling. We will be tapping a cask of Rum-soaked and Oaked Hyperion’s Double Stout we have been sitting on for the occasion. We will have savory pies (meat and veggie) from El Segundo Catering.”
Your Homework this week is to bring a super beer to the 47th edition of the Super Bowl. If you are hosting the party, then you can either provide great local beer and then tell people to visit that brewery’s tasting room or you can specify that Ravens fans bring dark beers and Niner fans bring golden ales to match the uniform colors but should not bring any industrial fizzy water beer. If you are a guest, grab a growler from one of our great breweries and bring that along with the story of the brewery and the beer. I do not want to see anyone bemoaning a bad beer selection this Sunday.
Find more of Sean Inman’s writing on his blog, Beer Search Party.