URBNMRKT, Farmers Markets and Football at USC

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USC Hospitality has been active in the past year, and they're not stopping.

In the past year, USC Hospitality has launched Rosso’s Pizzeria, McKay’s, and The Lab gastropub along the Figueroa Corridor. Now you’ll find URBNMRKT, “an ingredient-driven concept with a metropolitan feel” that’s open weekdays for breakfast and lunch.

“The new venue is part of our efforts to meet everyone’s dining needs in the USC community,” says Ian Sephton, who oversees USC Hospitality. “In doing so, we are also contributing to the area’s current revival by transforming an old loading dock into a unique dining destination.” AC Martin Partners designed the space, which features floor-to-ceiling windows along Grand Avenue, back booths made from the original truck bays and wooden tables.

USC Hospitality Executive Chef Thomas Moran designed the menu. Breakfast options include a Breakfast Burrito with Scrambled Eggs, Potatoes, Bacon, and Cheese ($5); and Hot Oatmeal with Raw Sugar and Honey ($2). For lunch, you’ll primarily find sandwiches and salads, plus hot options like BBQ Pork Shoulder with Crunchy Slaw ($5); and Mustard Glazed Salmon with Quinoa Pilaf and Herb Salad ($8). CLICK HERE FOR THE FULL MENU. Get your caffeine fix with espresso drinks from Jones Coffee Roasters in Pasadena. CLICK HERE FOR THE FULL COFFEE MENU. They are offer over 10 tea varieties ($1.45-$1.85).

In other USC news, the university now hosts two different certified farmers markets. Farmers market #1 returns to the main University Park Campus on September 17. You’ll also find a monthly farmers market at the Health Sciences Campus (HSC) in East Los Angeles, home to the university’s medical teaching schools and facilities. That market launched on August 12 and returns September 16, featuring organic produce from Albert’s Organics and LA Specialty Produce, fresh breads from Melrose Baking Company, homemade baked goods from Homeboy Bakery, hummus and Mediterranean foods from Baba Foods, Sorbé Fruit Puree Smoothies from Caffé D’ Amore, and dried fruits and nuts from Alex Fruits & Nuts,. “One of our goals for USC Hospitality is to bring locally sourced food and produce to the campus community,” says Sephton. “Students can find fresh fruits and vegetables without a trek to the store, and growers tap an eager market of buyers.”

Finally, beginning September 13, The Lab is showing NFL games every Sunday during football season on their flat-screens. To coincide with the action, the gastropub has revamped their menus, now featuring options like Cinnamon French Toast with Fresh Strawberries ($7); Spinach Artichoke Dip ($8) and Brie-Stuffed Trout with Mango Chutney ($14). You’ll also find three Karl Strauss beers that are exclusive to The Lab: The Lab Amber Lager, The Trojan Blonde, and Red Trolley Ale—all served in laboratory beakers ($5). You’ll also find a variety of draught and bottled beers.


Joshua Lurie

Joshua Lurie founded FoodGPS in 2005. Read about him here.

Blog Comments

When and where do the USC Farmer’s Markets take place? You gave dates, but not time and locations.

The “Trojan Fresh Market” runs Thursdays, Oct 29, Nov 19, Jan 21, Feb 18, Mar 25, 11:00 am—2pm in Alumni Park.

The HSC Farmer’s Market runs monthly and is located on the Harry and Celesta Pappas Quad. The HSC Farmer’s Market is open to the public and accepts cash and USC Discretionary Cards. Parking is available in the Biggy Structure, Lot 70 or Lot 71. If you have any more questions, contact Makresha Reneau at [email protected]

Thanks! Only takes a minute to click a link!

If you took 2 seconds to check the weblink included in this article, you would realize it has absolutely nothing to do with USC or the new restaurant. I am getting so tired of this sort of sloppy journalism on the web ….

this seems to be the closest there is to an official website:



You’re right. I should have tested the link to the URBNMKT website. I removed it entirely.

man, i wish the school had that much commitment to good food while i was there.

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