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Wille Yli-Luoma

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Coffee Portland

Heart Coffee Roasters: Applying the Right Touch in Portland

Portland continues to burn white hot in the specialty coffee world, with even more small roasters making names for themselves in a market that somehow supports all of their respective efforts. Still, one particular...
Coffee Portland

Interview: Heart Coffee Roasters founder Wille Yli-Luoma

Wille Yli-Luoma didn’t take a traditional path to owning a coffee roastery and café. The Finland native and professional snowboarder settled in Portland. He became fascinated by specialty coffee, started roasting at home and...